Creative studio Dnco has renewed the identity of San Francisco and invites businessmen from the West Coast to “create your future”, writes Creative Review.

Dnco worked with San Francisco City Hall and several business leaders to create a new identity for the Californian city. The studio wanted to remind the world of the San Francisco way of thinking and its culture of radical innovation.

The logo features two letters “A” in the word “San Francisco” in a single upward line. The line symbolizes progress and refers to the hilly topography of the city.

Vibrant greens and blues bring freshness and stand out on digital media, complementing the warmth of the Northern California landscape. The result is a campaign that brings San Francisco back to its community and confidently reminds the world why this is where the future is being built.