Tradition and modernity meet at Ambiente, a fair for decorative objects and consumer goods held since 1990 by Messe Frankfurt. The company, founded as a venue for exhibitions and festivals in 1907 – but whose first records date back to the 12th and 13th centuries – has a calendar marked by more than 50 events in Germany and more than a hundred among other countries throughout the year, the Ambiente Fair being one of its great highlights. Its editions always take place at the beginning of the year, accounting for increasingly superlative numbers, the most recent being held from February 3 to 7.
After a two-year break due to the Covid-19 pandemic, the fair resumed its face-to-face format, bringing the main decoration trends for 2023, presented by more than 4,560 exhibitors from 170 countries.
Divided into the Dining, Living and Giving sectors, the event inaugurated the Working area in this edition, bringing launches for the table, kitchen, utensils for domestic and professional use and interior decoration, in addition to gifts and accessories for the home.
Among the Brazilian exhibitors, around 20 companies participated, such as Tramontina, with its traditional megastand, one of the most important at the fair. St. James and Oxford Porcelanas also shared spaces in the pavilions with big international names such as Vista Alegre, Alessi, Rosenthal and Kare Design.
Event is one of the largest in the world in the sector of utensils and decorative objects.
Sophistication and smart design
Among the releases, highlight for the collections signed by some of the most important brands in the international market, which will be seen in the best shop windows around the world throughout the year, in particular the objects for table, kitchen and interior design.
Below, we present a selection of products that caught the attention of the thousands of visitors who walked through the gigantic corridors of the Ambiente Fair during the five days of the event. Check out!
A world reference in tableware, the Portuguese company Vista Alegre – whose history begins in 1824 – presented several collections, such as Winter Garden.
Plissé Collection, by Alessi, brings home appliances in new colors.
Crystal pieces handmade with all the delicacy by the Italian Massimo Lunardon.
Another Brazilian company that gained prominence at the Ambiente Fair was Oxford Porcelanas, with the Terra Brasília collection.
Electric kettles are the highlights of Italian Bugatti, as in the Vera Kettle collection, by Andreas Seegatz.
Thematic porcelain from the Cloudy Butterflies line, signed by the German model Claudia Schiffer for the Portuguese Bordallo Pinheiro, founded in 1884.
Rosenthal’s partnership brings collections of tableware and objects with Swarovski design, which can already be seen in the most important windows of the crystal brand across Europe.
Kare Design drew attention with the Seater Ballabilee sofa and the Coffee Table Ballabile Storage, with a hinged top and the charming detail of the ribbed fabric.
Vintage charm was present in the pieces presented by the Italian brand Ariete, focused on home appliances.
The Brazilian St. James, who has been creating and developing objects and utensils with bold design for over 40 years, made of silver or stainless steel, presented the Tumbi collection, by architect Fernanda Marques.
*The reporter traveled at the invitation of Messe Frankfurt.