The British creative agency Pablo developed an advertising campaign for the fundraising platform United24.

Creative people have created tourist posters in a retro style, which invite you to visit Ukraine.

They depict historical buildings and tourist sites destroyed by the Russian occupiers, as well as a QR code that can be used to contribute to the reconstruction of Ukraine.

This advertising campaign made it to the shortlist of the British PR and communications professional publication PR Week.

Pablo is a creative agency from London that works with Adidas, Nutella, Citroën and other big brands.