The Italian brand of finishing materials Atlas Concorde presented five new collections at once within the framework of the Cersaie exhibition, which was held in Bologna from September 23 to 27.
Their philosophy is based on the concept of freedom of choice, which the company provides to its customers. The Atlas Concorde range has been expanded with porcelain stoneware and wall tiles that recreate the texture of a variety of materials: wood, concrete, marble and stone.
These porcelain stoneware series marked the start of Atlas Concorde’s collaboration with ITLAS, a manufacturer of natural wood floors. The porcelain stoneware reproduces the natural grain of wood with maximum precision: the Log line refers to the noble texture of oak, and Log Cansei to the beech from the Cansiglio forest, located in the Italian region of Veneto.
Collection Log
Collection Log Cansei
Boost Expression
The new series in the Boost world by Atlas Concorde is inspired by images related to the texture of concrete. Designer Elisa Ossino has developed 10 new muted shades in natural tones that highlight the roughness of porcelain stoneware. The series includes coverings with a laconic rhythmic relief: geometric patterns add dynamics to the finish.
Boost Expression Collection
Marvel Diva
The range of porcelain stoneware and wall tiles with marble effect has been expanded with ten new textures, each of which attracts the eye with its expressiveness. The collection uses complex deep tones for wall decoration: from pastel greenish and blue to rich graphite.
Marvel Diva Collection
Boost Icor
This line of porcelain stoneware has become an homage to the natural beauty of stone – sandstone and limestone. The slabs are distinguished by a fine-grained texture with inclusions and delicate shades. This collection is also designed specifically for wall decoration: thanks to 3D decors, the joints between the slabs become almost invisible, thereby ensuring the integrity of the space.
Boost Icor Collection
Especially for the Cersaie 2024 exhibition, the brand has renovated the Atlas Concorde Park Studio exhibition space, covering over 3,000 square meters, located in a century-old park in the outskirts of Fiorano Modenese. The leitmotif was the concept of uniqueness, which was also promoted by the exhibition organizers this year.
The center of the exhibition stand in Bologna was an improvised “green lung”, around which there were areas with different Atlas Concorde collections. Large-format Atlas Plan slabs were also exhibited at a separate stand. The spaces were complemented by furniture created by the Italian brand in collaboration with Modulnova and Living Divani.
